Why Your Business
Should Be on the Internet

According to the NUA, by September 2002, there were over 605.6 million worldwide consumers on the Internet, and over 182.67 million in the US.  According to a government report titled, "A Nation Online", by September 2001 over 50% of all US household had Internet connections at home. Others had access to the Internet at work, school, libraries and community centers.  The report also points out that the Internet is gaining 2 million new users in the United States each month.  

A web site is the most cost-effective way to reach this vast US and world wide audience. Access to your information is constant, and because there are no time zone limitations, your web site never closes. So, if you wish to remain competitive, experience rapid growth, and offer a higher level of service for your customers, setting up a company web site right now would be the smart thing to do!

Add your website address to business cards, brochures, fliers or any other medium or promotional activity and you provide the recipient with virtually unlimited and timely information about your organization, product or service.

When you consider the cost of other mediums to get your message out, the Internet is a bargain.

Global Reach - Unlike a radio ad that covers one small area, a web site can instantly be accessed by any Internet user, anywhere in the world.
Compelling Content - Unlike a black & white Yellow Pages ad, a web site can contain text, color photos, graphics, logo, animation and even sound.
No Space Limitations - Unlike a small “boxed-in” newspaper or Yellow Pages ad, a web site can contain as many pages and as much information as you like!
Continuous Exposure - Unlike a newspaper ad that runs for a single day, a web site is
available to consumers 24 hours a day, 365 days a year. 
Flexible- A web site can be changed or updated any time.
Affordable - Unlike local television ads, which can cost over $100,000, or Yellow Pages ads, which can cost over $50,000 for a single directory, a web site can costs less than $1 per day.

Here are a few ways that a Web site can really benefit your company:

• Generate qualified sales leads locally, nationally, or worldwide.
• Give complete information on your product or service, including photos.
• Process on-line orders from your customers, 24 hours a day.
• Give 24 hour information such as hours, locations, policy, directions, addresses, etc.
• Frequently Asked Questions.  Customers get answers quickly, saves cost and allows you to focus on building your business.
• Provide support information such as instructions, updates to manuals, & accessories.
• Communicate with customers & staff via E-mail.
• Offer printable coupons to entice customers to buy now!
• Decrease non sales calls by offering general information.
• Increase your business without increasing your printing, mailing & advertising costs.
• Dramatically increase the effectiveness of any advertisement by simply including your Web site’s address; allowing your ad to say much more!
• Release time sensitive materials such as quarterly reports, prize winners, press releases, etc. 
• Attract and recruit new employees by listing available positions online.
• Employee forms and manuals
• Customer profiling and feedback, collect customer information by utilizing forms.
• Annual and financial reports, reduce your printing costs for these items.
• Suggestion boxes to improve workflow processes and procedures.
• Easy customer access even if your company moves or your phone number or area code changes, your web site address stays the same, and your customers will always be able to locate you.
• Reduced printing cost since much of your information can be given on your web site.
• Reduced postage cost since your information is already in prospects hands.
• Reduced phone charges, you won't need to fax immediate information or use expensive 800 lines to explain your product or service since your information is online.

WHAT ARE YOU WAITING FOR?
Read what some leading publications have said 

“Americans are buying everything from books to wine on the Internet, the retail business will never be the same:” --Time, July 98, 

“We must live eat and breath the net starting yesterday” --Business Week, March 99, 

“There’s no stopping E-Business; there were more than 147 million Internet users world wide by the end of 1998, 52% were from the U.S., today 45 million Americans shop online” --Forbes, April 19, 1999.

Discover just what RCHP.COM and the Internet can do for your business.

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